A re-working of a brand near-and-dear to our hearts

Mission

Evolve our brand to more accurately reflect who we’ve become.

Equity

With over a decade and a half of usage within the graphic design industry, Lúgh Studio had built up equity in its logo.

Outcome

The brand is built on the authentic Celtic heritage with a Scandinavian sense of clean design.

Lúgh is the Celtic God of Light and all Arts (learn more about Lúgh here). The challenge was to create light in our logo using a clean Scandinavian aesthetic that would work in print and on the web. The circle, which is rich in symbolism, has been the basis of our brand since our inception. The rainbow in the original logo is an iconic symbol in Irish mythology as well as a predominant symbol for the GLBT community at the time the company was formed. The new logo features a deconstructed rainbow as the main graphic element. You find your pot of gold at the end of the rainbow and a rainbow light in all of its spectrums. The shape also suggests a “coming forth”, an inspiration.